All businesses thrive on the happiness of their customers, but small businesses rely on this even more. Large businesses experience less of an impact from poor reviews than a small business will. This is due to the staying power that comes with hefty financial backing and a large customer base. For example, if a business…
DetailsNo matter what industry your business is involved in, an effective marketing campaign is the key to setting your business apart from its competitors and ensuring maximum growth. This is especially true with small businesses, which often have to dive headfirst into saturated marketplaces that are already filled with more well-known competitors. Sadly, it doesn’t…
DetailsReviews have quickly become a central factor in the online buying experience. Consumers have grown accustomed to checking out reviews across the popular sites, while most e-commerce stores allow user ratings and reviews on product pages. Even local businesses have to consider reviews. The rise in mobile usage has led to people checking out ratings…
DetailsThe world around us is completely online. People stream news, sports, and entertainment through numerous mobile devices every day. In fact, the majority of customers are now engaging with brands through mobile. The stats are not even close. Most people now prefer to get their news, business messages, and general information online. So, it makes…
DetailsDespite the shift toward platforms like Facebook and Twitter, blogging is still a great way to increase search engine ranking and provide informative content to customers. For any blog, however, getting readers is always a challenge. If your business has a blog, getting mentions from others can bring a big boost to your readership numbers.…
DetailsFacebook Ads are some of the web’s most versatile marketing tools, offering an unparalleled array of targeting options and tools. Many companies are shifting a large percentage of their PPC marketing budget to Facebook Ads, drawn by the typically lower costs and heightened opportunities for engagement that the social networking site offers. To help you…
DetailsIn today’s job market, employees have more choices of where they can work and what they will tolerate when it comes to the workplace culture. Exceptional employees are hard to come by, and in order to hold on to your most valuable employees, you should provide them with a workplace environment that inspires creativity, motivates…
DetailsNever before has marketing been so aggressively marketed. Ad agencies no longer have the luxury of lounging around “conceptualizing” marketing strategies for their clients, and business owners have taken on the role of developing and rolling out their own marketing strategies, based on their knowledge of the market and their product’s position in that market.…
DetailsBuilding customer relationships and developing brand loyalty is paramount to running a successful business. If you don’t create the right type of customer-focused atmosphere, your customers may support your competitors instead. According to a recent survey by RightNow, 89 percent of consumers will no longer do business with a company after a poor customer service…
DetailsIt seems a lot of people want to be full-time bloggers or writers these days. However, there is a certain art to creating quality content. Although every article is different, it’s important to have rules to stick to, so you can create better content and make the process a little bit easier. 1. Write engaging…
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