When it comes to marketing, Facebook is here to stay. It’s one of the main marketing tools that today’s startups, small businesses and even enterprise companies are using. In fact, 84 percent of business to business (B2B) marketers use social media to market and one of the most (if not the most) popular channel is…
According to Brandwatch, Instagram has over 25 million business accounts and more than one billion active users per month. It’s the second most engaged social network after Facebook and around 50% of Instagrammers follow business accounts. This means that an optimized business account on Instagram can boost your brand’s awareness and sales. With a larger…
At the end of 2018, Instagram reported over 1 billion users worldwide. That’s almost 13% of the planet’s population. On top of that, it’s still growing. Instagram has also proven to be an efficient channel for ad generation. Case in point, by the end of 2019, it’s expected to reach around $11 billion in ad…
Twitter remains one of the most effective social media channels to engage with consumers in real time, but coming up with new ways to interact with your audience daily can be a challenge. If you have a Twitter account for your business, the following 20 content ideas should help to keep your Twitter feed more…
Every day, over 1 billion hours of video is watched on YouTube worldwide, representing an enormous opportunity for content creators and marketers. However, the competition for exposure and viewer share is fierce, and there are no shortcuts to building a large, highly engaged audience. Thankfully, there are some time-tested strategies to help boost subscriber numbers…
The news is full of examples each day, of big businesses getting social media wrong. Social media is best at amplifying news. Whether your company does something good or bad, it can get widely shared and amplified. When some hapless company gets caught having posted something tactless, it can be hard for anyone to look…
As an innovative home base for brands worldwide, Instagram is the perfect platform to increase brand awareness and boost sales. You’ll find it difficult to come by a business, which doesn’t have an Instagram business account. Considering that around 80% of Instagram users follow at least one business account on the platform, brands should consistently…
Social media may have started as a way to help people to connect. Today, however, it’s a powerful way for businesses to reach consumers. Whether your business is primarily online or off, you can’t afford sitting out the social media trend. Luckily, social media companies like Facebook offer businesses many convenient ways to target their…
Websites with blogs receive more traffic and more inbound links. In addition, they get more pages indexed by search engines. If you run a business, regardless of its size, you do need to have a blog. Starting a blog can bring multiple benefits to your business. But how do actually start a business blog? Given…
No matter what industry your business is involved in, an effective marketing campaign is the key to setting your business apart from its competitors and ensuring maximum growth. This is especially true with small businesses, which often have to dive headfirst into saturated marketplaces that are already filled with more well-known competitors. Sadly, it doesn’t…