Research shows that over 95 percent of social media marketers agree that Facebook offers the best return on investment out of all social media platform campaigns. This means that there are many ways to fully utilize all that Facebook has to offer for marketing and converting customers. One of the best ways to do this…
Marketing on Facebook requires posting even on a Business Page. Consistent posting of valuable content will encourage engagement and followers, both of which are necessary for conversion. However, it is not a good idea to post just any material. Posts should follow a pattern, or schedule and they should all move toward the business’s end…
Okay, so the business strategy has been mapped out, the Facebook Business Page is up, and it is being populated with a collection of valuable content in a variety of post types. All finished, right? Not even close. Now it is time to amp up those Likes and Shares with massive engagement. It’s time to…
The rise in video consumption does not look like it will slow down anytime soon. YouTube reports a 100% rise in mobile video consumption each year, with high engagement levels reported across all types of sites that integrate video. Any business that doesn’t have a video strategy risks being left behind. Thankfully, creating and promoting…
You can reach an incredible number of people if you create great content for your Facebook page. Think of Facebook as a central discussion board of the internet, where people go to check up on current events and make a few comments along the way. You can give them something to talk about. If a…
With the rise of technology and social media, content marketing is now at the forefront of successful marketing strategies. Traditional forms of marketing, while useful, simply cannot compete; they seem outdated and ineffective in comparison. Today, a strong content marketing strategy could mean the difference between a profitable business and one that fails to build…
Any serious online entrepreneur will understand the importance of email marketing. The ability to reach targeted leads and customers at any time is priceless for marketers, enabling strong relationships to be built. In order to make your email marketing work efficiently, though, it is vital you choose a quality autoresponder service. There are numerous services…
With Instagram on track to reach one billion monthly users over the next year, businesses avoiding the platform are likely missing a useful traffic and branding source. Plenty of companies are using Instagram to reach targeted audiences, helping to showcase products and find new leads. However, merely posting images without a plan is not a…
An effective social media campaign has been shown to work for businesses of all sizes. The potential to increase engagement, make sales, and find new followers makes social media an essential marketing channel. There are, however, various myths and misunderstandings that can drastically reduce the end results. Some of these myths relate to the day-to-day…
Headlines are everything for blog posts, articles, emails, and other forms of content. Just take a look at when the satirical site Sciecne Post published the satirical article “Study: 70% of Facebook Users Only Read the Headline of Science Stories Before Commenting.” The content of the article was full of “lorem ipsum” otherwise known as…