Marketing events isn’t always easy. You need to work out who might be interested in attending, find their contact details, target them with advertising, and create the infrastructure to purchase tickets and confirm attendees. All of these stages take careful planning to get them right. If you let your guard slip, it’s easy to end…
Press releases are highly effective and relatively inexpensive ways of getting the word out about a new product or service. The drawback is that marketers know this, and so the average journalist will see dozens if not hundreds of examples every day. If you want your release to be noticed you need to hit the…
A blog isn’t something you can do once and forget about it, at least not if you hope to get anything out of it — namely increased traffic, solid leads, and a boost in revenue. While it may seem like a monumental task at times, there are ways to effectively manage your blog and stay…
Marketing isn’t just about the messages you send out into the world. In fact, it’s a two-way process. Without the ability to listen and absorb information about who your customer is and what they are saying, you won’t be able to formulate advertising messages and create content that reaches them effectively. Marketing professionals have…
As soon as you set up your online store, you should start collecting addresses to add to your email list. This is one of the very first things that all small businesses should do – before they start creating unmissable videos or running competitions and sales, and well before expanding their product range. With…
The extension of Facebook Live to all Facebook users has been one of the biggest online marketing events of the year. Now, you can launch live streams to thousands of viewers using only an iPhone. It should be a goldmine for marketers. Facebook’s own data shows that users watching content on Facebook Live stay tuned…
Businesses depend on visibility. Before potential customers can even think about making a purchase, they need to be able to find information about a business, which is why business listing sites have so much power. Yelp attracts 145 million unique monthly visitors, and LinkedIn has 450 million users. As for Google, it seeks to list…
Regardless of how amazing your blog post happens to be, visitors aren’t likely to take the time to read anything unless there’s an eye-catching headline above it. This is especially true of curious browsers checking out your blog for the first time. The key to getting more engagement out of your blog is to add…
There are many benefits to creating a social media presence for your business, but it is not wise to sign up for all of them without some consideration. Being active on social media will increase customer loyalty to your business as well as provide many other benefits. Use these principles to help you decide which…
At its core, video marketing is simply using online videos in the promotion of your business. There are many ways to use videos to build your business including putting them on your own website or posting them on YouTube. The following article will help you evaluate the different types of videos and the many ways…