As an online marketer and professional website promoter, you’ve done an excellent job. Your target site’s riding high on Google. You’re nailing the social media engagement. Visitors are flooding in, but sales are nowhere. What’s going on? On checking your analytics, you notice that most of your visitors take one look at your site and…
Your advertising budget doesn’t have to be huge to promote your business efficiently. Even the largest corporations use promotional items as a way of keeping their names fresh in customers’ minds and attracting potential clients. The first step in choosing the right promotional item is to consider what you will use. Try to think of…
Research shows that over 95 percent of social media marketers agree that Facebook offers the best return on investment out of all social media platform campaigns. This means that there are many ways to fully utilize all that Facebook has to offer for marketing and converting customers. One of the best ways to do this…
Okay, so the business strategy has been mapped out, the Facebook Business Page is up, and it is being populated with a collection of valuable content in a variety of post types. All finished, right? Not even close. Now it is time to amp up those Likes and Shares with massive engagement. It’s time to…
Any business that wants to succeed in the world of internet marketing needs to have inbound links. They need to be credible sites that are directly related to the products or services you offer on your website. You may personally love gardening and have found several gardening websites that you follow. But, you would not…
The rise in video consumption does not look like it will slow down anytime soon. YouTube reports a 100% rise in mobile video consumption each year, with high engagement levels reported across all types of sites that integrate video. Any business that doesn’t have a video strategy risks being left behind. Thankfully, creating and promoting…
With the rise of technology and social media, content marketing is now at the forefront of successful marketing strategies. Traditional forms of marketing, while useful, simply cannot compete; they seem outdated and ineffective in comparison. Today, a strong content marketing strategy could mean the difference between a profitable business and one that fails to build…
If you’re concerned about where your website ranks on Google’s search engine results pages (SERPs), you might be keen to understand Google’s ranking factors. According to backlinko.com, Google web crawlers are programmed to gather information on more than 200 different factors when indexing your page. Ranking factors could be as simple as the quality of…
Any serious online entrepreneur will understand the importance of email marketing. The ability to reach targeted leads and customers at any time is priceless for marketers, enabling strong relationships to be built. In order to make your email marketing work efficiently, though, it is vital you choose a quality autoresponder service. There are numerous services…
An effective social media campaign has been shown to work for businesses of all sizes. The potential to increase engagement, make sales, and find new followers makes social media an essential marketing channel. There are, however, various myths and misunderstandings that can drastically reduce the end results. Some of these myths relate to the day-to-day…