Email marketing continues to provide positive results for marketers, helping to capture leads and develop customer relationships. Even in the face of competition from social media, email continues to offer better conversion rates and greater engagement levels. Email, like advertising and search engine optimization, can be tweaked and scrutinized at even the most minute detail.…
Social media permeates everyone’s activities online. Properly integrating social media into your website helps drive traffic and conversions. Here are six things you can do to effectively integrate social media to your website. Feature fans’ content on your website Show appreciation to your fans by featuring them on your website. Share Instagram photos, testimonials, fan…
Marketing isn’t just about the messages you send out into the world. In fact, it’s a two-way process. Without the ability to listen and absorb information about who your customer is and what they are saying, you won’t be able to formulate advertising messages and create content that reaches them effectively. Marketing professionals have…
The extension of Facebook Live to all Facebook users has been one of the biggest online marketing events of the year. Now, you can launch live streams to thousands of viewers using only an iPhone. It should be a goldmine for marketers. Facebook’s own data shows that users watching content on Facebook Live stay tuned…
Businesses depend on visibility. Before potential customers can even think about making a purchase, they need to be able to find information about a business, which is why business listing sites have so much power. Yelp attracts 145 million unique monthly visitors, and LinkedIn has 450 million users. As for Google, it seeks to list…
Why Should You Hire a Business Coach The amount of risk, abundance of potential pitfalls, and varying degrees of personal inexperience create an intimidating landscape for those brave enough to start their own business. Start-up costs are typically substantial, and the prospect of losing money will constantly loom over every business owner, especially in their…
At its core, video marketing is simply using online videos in the promotion of your business. There are many ways to use videos to build your business including putting them on your own website or posting them on YouTube. The following article will help you evaluate the different types of videos and the many ways…
As a business owner, keeping your brand fresh in the minds of your current and potential customers is a huge key to success. When your brand is easily identifiable, recognizable and memorable, your organization will benefit in countless ways. With that being said, it can oftentimes be difficult to find marketing strategies that provide consistent…
With so many messages competing for consumers’ attention, it’s important that people remember your business. Aim to make your business the first one that enters their minds when they think of what you offer. Here are seven ways to make your business more memorable. Trade Under a Memorable Business Name Your business name should not…
Many entrepreneurs believe that outsourcing is reserved for big companies. However, small businesses can also derive many benefits from the practice. Here are some of the ways that outsourcing business functions can benefit your small business. 1. Increased efficiency Small businesses can run more efficiently by outsourcing some processes to specialists. Utilizing third parties’ special…