If you’re planning to promote your business using pay-per-click (PPC) ads, you’ll need to choose the right PPC platform. Not surprisingly, Google Ads and Bing Ads are the most popular platforms among business owners and marketers. The former was launched by Google in 1999 under the brand name AdWords, whereas Microsoft launched Bing Ads in…
Pinterest is one of the fastest growing social media websites and is slowly becoming recognized as one of the social media behemoths, much like Twitter and Facebook. However, there is one major difference between Pinterest and other social media websites – Pinterest is largely female dominated. There is nothing wrong with this, but Pinterest will…
People today get inundated with information, most of which contains marketing messages. Influencers and brand marketers only have a short time to make a lasting impression on an audience. With flooded email inboxes, countless websites and social media platforms crawling with advertisers, the competition is fierce. It is essential not only to get your brand…
The social aspect is probably the most important part of social media. People use Facebook, Twitter, and LinkedIn to connect with others, meet new people, and stay in touch with friends and family. Everyone has different reasons for sharing content. The best way to create viral content is knowing what your audience wants to see…
Some people may feel that LinkedIn isn’t as fun as other social media sites. However, the business networking platform plays a crucially important part for brands. It’s vital that you include this site in your digital marketing strategy. With this in mind, here are some strategies you can use to make your brand visible on…
There are some great tactics that you can use to get more followers on Instagram. It’s simpler than you might think: with a good niche and some decent content, it’s not so hard to reach an audience and grow your page. Most brands fail due to a lack of persistence. They post for a few…
Do you have trouble thinking what to blog about? If you run a business via a website, you’ll need regular posts to draw visitors. But thinking up new topics to blog about can be tricky – until you try some fresh approaches, that is. Adjust your focus a little, and you’ll discover a wealth of…
Coming after the infamous Millennials, Generation Z is often defined as the generation that grew up in the world of technology, rather than being introduced to it at a later point in life. They are comfortable with having the digital world at their fingertips and can generally use modern technology with ease. However, that is…
There are numerous reasons that blogging is beneficial and profitable for businesses of all sizes, regardless of what those companies are selling to their audience. Creating and regularly posting to a blog is an excellent way to build and strengthen relationships with your target audience, and it allows you the freedom to do so in…
You can build a page up on Instagram from nothing remarkably fast. That’s because most people are craving more content to watch and engage with. If you provide relevant and enjoyable posts on Instagram regularly, people will want to follow your page. The problem is that many brands do not understand what a good content…