With the rise of technology and social media, content marketing is now at the forefront of successful marketing strategies. Traditional forms of marketing, while useful, simply cannot compete; they seem outdated and ineffective in comparison. Today, a strong content marketing strategy could mean the difference between a profitable business and one that fails to build…
If you’re concerned about where your website ranks on Google’s search engine results pages (SERPs), you might be keen to understand Google’s ranking factors. According to backlinko.com, Google web crawlers are programmed to gather information on more than 200 different factors when indexing your page. Ranking factors could be as simple as the quality of…
Any serious online entrepreneur will understand the importance of email marketing. The ability to reach targeted leads and customers at any time is priceless for marketers, enabling strong relationships to be built. In order to make your email marketing work efficiently, though, it is vital you choose a quality autoresponder service. There are numerous services…
With Instagram on track to reach one billion monthly users over the next year, businesses avoiding the platform are likely missing a useful traffic and branding source. Plenty of companies are using Instagram to reach targeted audiences, helping to showcase products and find new leads. However, merely posting images without a plan is not a…
An effective social media campaign has been shown to work for businesses of all sizes. The potential to increase engagement, make sales, and find new followers makes social media an essential marketing channel. There are, however, various myths and misunderstandings that can drastically reduce the end results. Some of these myths relate to the day-to-day…
Headlines are everything for blog posts, articles, emails, and other forms of content. Just take a look at when the satirical site Sciecne Post published the satirical article “Study: 70% of Facebook Users Only Read the Headline of Science Stories Before Commenting.” The content of the article was full of “lorem ipsum” otherwise known as…
Boasting 3 billion active users, social media platforms are increasingly becoming the go-to for consumers to discover, connect, and engage with brands. As a result, businesses are consistently leveraging these social networks to drive fresh traffic to their websites, blog posts, and landing pages. Yet, many marketers still face the challenge of generating traffic from…
Did you know that 205 billion emails are sent every single day? Whether it’s spam, offers, advertisements, or letters from Nigerian princes, peoples inboxes are filled to the brim daily However, email marketing is a handy tool that every company needs to utilize. A 2015 study from the Direct Marketing Association found that every $1…
Whenever the holidays are fast approaching, businesses often go into overdrive coming up with new and unique ways to promote their brand. Coupons, sales, and giveaways are a staple at this time of the year, but it still pays to be innovative. Here are six fun ways to market your brand during the holidays. Seasonal,…
Ranking in the search engines used to be dominated by backlink building. While links are still important, there is now far more focus on quality content and on-page optimization. For sites willing to create excellent content that draws in readers, the updated algorithms have only benefited them, allowing them to rank for competitive keywords. Creating…