Email marketing is a reliable and affordable way of reaching new audiences. Brands of every size take advantage of this method to get their messages across. However, here are nine common email marketing mistakes you should endeavor avoid. Broken or outdated links Make sure the links in your emails actually lead somewhere. One of the…
Starting a business is just like starting any other endeavor in life. If you just work hard enough and persevere through the difficult moments, you’ll eventually succeed and reap the rewards of building a company that will stand the test of time, spreading happiness to all future generations. Right? Wrong. At least eighty percent of…
The Digital Marketing landscape is rife with creative strategies. Entrepreneurs are always coming up with new ideas to market their brands. A brand’s long-term success hangs on its ability to adapt and come up with fresh marketing strategies to keep interest going. Most of these strategies cost time and money to succeed, but there are…
Marketing events isn’t always easy. You need to work out who might be interested in attending, find their contact details, target them with advertising, and create the infrastructure to purchase tickets and confirm attendees. All of these stages take careful planning to get them right. If you let your guard slip, it’s easy to end…
Press releases are highly effective and relatively inexpensive ways of getting the word out about a new product or service. The drawback is that marketers know this, and so the average journalist will see dozens if not hundreds of examples every day. If you want your release to be noticed you need to hit the…
Social media permeates everyone’s activities online. Properly integrating social media into your website helps drive traffic and conversions. Here are six things you can do to effectively integrate social media to your website. Feature fans’ content on your website Show appreciation to your fans by featuring them on your website. Share Instagram photos, testimonials, fan…
A blog isn’t something you can do once and forget about it, at least not if you hope to get anything out of it — namely increased traffic, solid leads, and a boost in revenue. While it may seem like a monumental task at times, there are ways to effectively manage your blog and stay…
Marketing isn’t just about the messages you send out into the world. In fact, it’s a two-way process. Without the ability to listen and absorb information about who your customer is and what they are saying, you won’t be able to formulate advertising messages and create content that reaches them effectively. Marketing professionals have…
As soon as you set up your online store, you should start collecting addresses to add to your email list. This is one of the very first things that all small businesses should do – before they start creating unmissable videos or running competitions and sales, and well before expanding their product range. With…
The extension of Facebook Live to all Facebook users has been one of the biggest online marketing events of the year. Now, you can launch live streams to thousands of viewers using only an iPhone. It should be a goldmine for marketers. Facebook’s own data shows that users watching content on Facebook Live stay tuned…