Facebook wants to make everybody happy with their advertisement system. What’s crazy is that they seem to be making it work. When businesses purchase advertisements, they are trying to improve one of their key metrics. This usually comes in the form of traffic to their website, which can be converted into mailing list signups and…
A website without any promotion will almost certainly fail to draw significant amounts of traffic. Similarly, a website that focuses on gimmicks and hyped marketing methods might find they fail to gain traction or only receive occasional spikes of traffic. The reality is most successful businesses are using fundamental marketing tactics that have been proven…
Headlines can make or break content marketing, pay-per-click advertising and social media marketing campaigns. The headline is the first thing potential customers see when viewing your content and marketing messages. If your headline doesn’t grab their attention and compel them to read on or click through to the main content, you have lost your audience.…
As search engine algorithms continue to evolve, keeping track of all the changes in the world of SEO can be difficult. While great content and backlinks are still key, there are gradual changes in SEO trends that you should bear in mind. Here are six of the most important actions you can take today to…
Search engine optimization (SEO) has changed a lot over the last 20 years, and if you’re still using outdated strategies like keyword stuffing, Google and other search engines might be penalizing you for it. It’s true that keyword stuffing used to be a viable strategy for ranking high in search engine results. Today, though, the…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: 40 Crazy SEO Statistics Also inside this month’s issue: 4 Tips for Creating Clickable Headlines 4 Reasons Why Email Marketing Should be a Priority 7 Fundamental Marketing Tactics You Might Not Be Using 7 Top Social Media Marketing Tips for Small…
Successful business owners understand the need to develop trust with consumers. Vast sums are spent each year on marketing and branding to build relationships that result in sales. If site visitors have any reservations, conversion rates will almost certainly be negatively impacted. With the right attention to detail, though, it is fairly easy to develop…
“Call now to order!” “Go ahead and push that like and share button.” Let’s face it, people are tired of being bombarded with ads and sales pitches. That’s why personal branding has become so important. When done right, it convinces people that you’re the one to meet their needs above all other competitors. A strong…
Email marketing is a reliable and affordable way of reaching new audiences. Brands of every size take advantage of this method to get their messages across. However, here are nine common email marketing mistakes you should endeavor avoid. Broken or outdated links Make sure the links in your emails actually lead somewhere. One of the…
