May 2015

Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: A Complete Beginner’s Guide to Business Blogging Also inside this month’s issue: 4 Mistakes to Avoid When Writing Company Blogs 5 Ways to Promote Your Blog on Social Media 4 Benefits to Outsourcing your Content Creation The Best Crowdfunding Platforms for…

8 Common Email Marketing Mistakes

With the vast majority of businesses maintaining an email newsletter strategy, email marketing remains enormously popular. It is cheap and fairly uncomplicated, and it presents an exceptionally high return on investment compared to almost every other area of digital marketing. However, given that some 100 billion business emails (many of them spam) are sent out…

5 Email Newsletter Tips for Local Businesses

Contrary to what the doomsayers might claim, email remains the preferred way for businesses to keep in contact with both other businesses and consumers. In fact, email as a medium for direct communication is actually growing, with more businesses investing in an email marketing campaign than ever before. Small, local businesses can also enjoy the…

8 Proven SEO Strategies That Get Results in 2015

The Internet has reached maturity, but search engine optimization (SEO) continues to evolve as new applications for online technology emerge. Mobile devices are changing the way that website visitors consume content while traditional desktops remain relevant for content creation. Search engines continue to favor activity on social media through shares, mentions, and links. Below is…

LMS Solutions President Named Chairman of PV Chamber

LMS Solutions, Inc. CEO and President David Akers has been named Chairman of the Perkiomen Valley Chamber of Commerce. The PV Chamber has been “Minding Your Business” for more than 50 years! The Perkiomen Valley is the beneficiary of many diverse businesses, excellent school systems, dedicated government officials and community-minded residents. In addition, there are many…

Customer Service Never Goes Out of Style

No matter what business you are in, you are in the customer service business. Without customers, your business wouldn’t exist. If you’re thinking that just because you don’t work in retail or ever have any contact with a customer you shouldn’t have to worry about customer service, you’re making a big mistake.   Whether you’re…

Sponsorship – An Excellent Marketing Tool

Sponsorship is an excellent marketing tool for small businesses. A small investment provides long-term rewards. Use sponsorship as a way to reach out to your current clientele while increasing your company’s overall customer base. Here are several ways that you can sponsor a good cause. Youth Activities Little League teams are run by volunteers. Kids…