Successful business owners understand the need to develop trust with consumers. Vast sums are spent each year on marketing and branding to build relationships that result in sales. If site visitors have any reservations, conversion rates will almost certainly be negatively impacted. With the right attention to detail, though, it is fairly easy to develop…
“Call now to order!” “Go ahead and push that like and share button.” Let’s face it, people are tired of being bombarded with ads and sales pitches. That’s why personal branding has become so important. When done right, it convinces people that you’re the one to meet their needs above all other competitors. A strong…
Email marketing is a reliable and affordable way of reaching new audiences. Brands of every size take advantage of this method to get their messages across. However, here are nine common email marketing mistakes you should endeavor avoid. Broken or outdated links Make sure the links in your emails actually lead somewhere. One of the…
Starting a business is just like starting any other endeavor in life. If you just work hard enough and persevere through the difficult moments, you’ll eventually succeed and reap the rewards of building a company that will stand the test of time, spreading happiness to all future generations. Right? Wrong. At least eighty percent of…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: Top Marketing Trends for 2017 Also inside this month’s issue: 9 Classic Email Marketing Mistakes to Avoid How to Quickly Gain Visitor Trust from Your Business Website 10 Stpes to Building a Rock Solid Personal Brand SEO Best Practices for 2017…
Social media marketing is a trend that won’t be going away any time soon. Brands and entrepreneurs alike are always coming up with new ways to promote on social media. When working to improve your brand’s online presence, it is important to remember the benefits of social media marketing. Recognizing them will help you come…
A lead magnet is something you give away for free to visitors on your site in exchange for an email, name, or other relevant information. Lead magnets are an essential part of an email marketing campaign. They are responsible for driving conversions and interest in your brand. Coming up with new lead magnet ideas can…
Social media can have huge marketing potential, but many businesses fail to produce the results they want. Social media is saturated with businesses and marketers trying to shout louder than everyone else, which makes it much more difficult to reach your target customer with your marketing messages. Successful business owners and marketers know how to…
It’s more important than ever before to use legitimate link building strategies to improve your search rankings. Google’s Penguin spam filter now works in real time, so anyone using dubious linking techniques will be penalized. Backlinks are still essential to ranking high in SERPs. This was confirmed in March 2016, when Andrey Lipattsev, a search…
