Sponsorship – An Excellent Marketing Tool

Sponsorship is an excellent marketing tool for small businesses. A small investment provides long-term rewards. Use sponsorship as a way to reach out to your current clientele while increasing your company’s overall customer base. Here are several ways that you can sponsor a good cause. Youth Activities Little League teams are run by volunteers. Kids…

How to Handle Customer Reviews Online  

Almost all buying decisions customers make online are directly influenced by reviews and recommendations. Whether they’re shopping for a T-shirt or an afternoon snack, people like to look at reviews before they make a decision. Yelp, for example, has become the go-to resource for people who are looking to decide which restaurant they want to…

April 2015

Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: Email Marketing in 2015 Also inside this month’s issue: 5 Email Newsletter Tips for Local Businesses 8 Common Email Marketing Mistakes 8 Proven SEO Strategies That Get Results in 2015 Infographic: Email Marketing And Much More! Subscribe Today For Email Marketing…

March 2015

Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: Why Your Business Should Consider Pay-Per-Click Advertising Also inside this month’s issue: Customer Service Never Goes Out Of Style The Top Three Social Media Fails Networking Tips Infographic: Top Social Media Sites And Much More! Subscribe Today For Email Marketing you…

Are Your Competitors Attending the Same Event?

Attending trade shows is an excellent way to grow your customer base and network with current customers. However, it is important to remember that your competitors will also be attending those trade shows, seeking to make your current customers theirs and keep you from snagging those new clients. Therefore, it is important that you make…

10 Tips for a Terrific Expo

Expos can be a great marketing tool and an effective way to gain positive exposure for your company or product. But if you’re new to the world of expos and trade shows, it can also be intimidating and potentially overwhelming. Here are ten tips to help newbies have a terrific expo experience. 1. Identify Three…

Small Business Owners Beware!

Small Business Owners Beware! As a local business owner, you’re always keeping a close eye on expenses and cash flow. Becoming a victim to a common scam can be devastating, if not extremely annoying to a business. Unfortunately, there continues to be individuals and companies that prey on innocent and unsuspecting honest business owners. To…

How To Publicize Your Local Business

If you own and operate a small business, you may wonder why some businesses seem to achieve success almost effortlessly, while others struggle, even if they are well–managed. This seems to be especially the case in tough economic times. If your small business is finding it difficult to achieve its sales targets, it may seem…

February 2015

Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: Reputation Marketing – What You Need To Know Also inside this month’s issue: 5 Video Marketing Mistakes That Turn Customers Away Small Businesses Beware! How To Handle Customer Reviews Online Infographic: Common Website Mistakes And Much More! Subscribe Today For Email…