Winning new customers is much more expensive than selling more to your existing clients. Knowing who your best customers are can help you improve customer satisfaction and sell more to these existing customers. Gaining new clientele is one of the most difficult aspects of running a business, so it is important to retain and look…
When it comes to internet marketing, most businesses have made the effort to try and have a presence on at least one of the popular Social Media sites: Facebook; Twitter; Pinterest; YouTube. These sites are viewed as the ‘fun’ cousins of the Social Media world, the site everyone seems to want to play with. But…
Have you walked through your local town or city center lately? If you have, then perhaps like me, you will have seen huge changes over recent years. I don’t know about where you live but the little guys, the independents, have all but disappeared in my local town. The majority of the smaller family run…
Transforming your business into an online giant is not particularly hard. In fact there are literally thousands of companies out there to help you set up the perfect internet marketing campaign. Unfortunately that is part of the problem. It can be daunting and confusing to try and find the right company to work with and…
Some businesses make the mistake of thinking that social media is just a case of signing in to Facebook, Tweeting, creating a LinkedIn profile or signing up for Google Plus. It isn’t that easy. To get value from social media, you must share value. That is the key to successful social media marketing that will…
It might sound an odd thing to say, but there really has never been a better opportunity for businesses to thrive and prosper. We are literally in the middle of a cultural and marketing revolution where all the traditional rules of advertising and marketing are being re-written. A few years ago if small and local…
Are you sick of hearing bad news about the economy? We sure are. Yes, it is bad and businesses are struggling but it is not all bad news…especially for your business. Here is the reason why: Despite one of the worst economies on record, you can take effective action that will not only recession proof…
On average in one year, we will share 415 pieces of content on Facebook, we’ll spend an average of about 23 minutes a day on Twitter, tweeting a total of around 15,795 tweets, we’ll check in 563 times on Foursquare, upload 196 hours of video on YouTube, and send countless emails More than ½ of…
PUBLICITY – It doesn’t just magically happen. For small businesses to stand out in an era of information overload, with wall-to-wall news and media coverage, you need to be ingenious and have something that will get you and your business noticed – like establishing yourself as a local authority on within your field. Here are…
Unless you have been living in a cave without any contact with the outside world you can’t have failed to notice that Facebook is the largest and most popular social media network in the world. It has over a one billion active users who log into their Facebook account many times each day, and it…