The first commemorative objects were used by George Washington in his 1789 bid to become the president of the United States. Since then, promotional products have become a standard part of the marketer’s toolkit. When used properly, promotional products can radically increase the number of people who know about your brand. This is an opportunity…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: The Importance of Building a Powerful Brand Identity Also inside this month’s issue: Small Business Marketing on a Tiny Budget Business Beware: Online Threats to Your Small Business How to Write Marketing Blogs Your Customers Will Want to Read Millennials and…
Most people spend a lot of time and money trying to get people to visit their website, although not everyone will buy from them the first time. Some marketing experts accept this problem as a fact of life, but it does not need to be that way. You can use email marketing to stay in…
Every consumer market is driven by the consumers. CEOs, executives, marketing professionals, and so on all make their decisions based on the needs, wants, and whims of one lowly person — the customer. While huge corporations are already on the bandwagon of doing everything they can to provide their customers with the best experience possible,…
Once upon a time, digital marketers had to mimic traditional advertising techniques. They paid to place banner ads on popular websites, using the same methods that had worked for TV and newspaper ads. As the internet matured, these banners slowly lost their value. The best companies saw this trend well ahead of time. Knowing that…
Email is a part of people’s everyday lives. Most people start their days by checking their emails, whether on their phone or desktop. This makes email one of the most efficient ways to promote your brand. Nonetheless, some business owners still hesitate to start an email marketing campaign. If you’re one such person, here are…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: Developing an Online Marketing Strategy That Works Also inside this month’s issue: How to Get Fans to Join Your Mailing List Unleash the Power of Email Marketing to Improve Your Profit How to Get More Fans and Build Your Brand with…
Facebook wants to make everybody happy with their advertisement system. What’s crazy is that they seem to be making it work. When businesses purchase advertisements, they are trying to improve one of their key metrics. This usually comes in the form of traffic to their website, which can be converted into mailing list signups and…
A website without any promotion will almost certainly fail to draw significant amounts of traffic. Similarly, a website that focuses on gimmicks and hyped marketing methods might find they fail to gain traction or only receive occasional spikes of traffic. The reality is most successful businesses are using fundamental marketing tactics that have been proven…
