How to Deal with Negative Business Publicity

It is often said that there is no such thing as bad publicity, but that’s not true. While negative publicity still focuses attention on a company, it can destroy reputation and badly affect sales or production. Negative publicity is almost always unintentional; a company does something it thinks is good, and winds up getting a…

Six Steps to Convert Page Views into Profit

Many business owners have a website dedicated to promoting their product or service, and allowing customers to purchase their product or service from a venue outside of physical points of sale. What many business owners fail to understand, however, is that their website can both attract leads and convert customers in their absence. Here is…

August 2015

Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: Direct Mail Marketing is Not Dead Also inside this month’s issue: How to Use Video Marketing to Grow Your Small Business 5 Tips for Building a Valuable Mailing List Website Organization: Why it Matters Traffic Boost: 8 Simple Keys for Organically…

5 Steps for Creating Effective Content

By now you’re probably well aware of the fact that content marketing is an essential strategy in any online marketing campaign. However, just because you understand that creating content helps to increase brand awareness, loyalty, trust and identity, and is vital in helping to create more leads, doesn’t mean that it’s going to do all…

5 Mistakes to Avoid With Your Small Business Website

Many business owners operate under the assumption that having a website for their small business means converting leads by the barrel. This is not necessarily true. If you are having difficulty converting page views into credible leads, you could be making one–or all–of the following five mistakes: Slow loading time. Your visitors have clicked onto…

AN INTRODUCTION TO PAID ONLINE ADVERTISING – PART 2

The next installment of an Introduction to Paid Online Advertising addresses display advertising and paid search. 2 – Display Advertising Display advertising, usually placed contextually, displays relevant advertisements to the people who are most likely to be interested in them, and this works because the ads displayed are chosen based on the content of the…

July 2015

Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: Our Annual Website Edition! Also inside this month’s issue: Marketing to Millennials 5 Mistakes to Avoid with your Small Business Website Website Organization: Why it Matters Five Essential Elements of a Homepage that will Get Results Infographic: Marketing to the Generations…