Emotions are an easily manipulated part of human nature. Marketers frequently use emotional marketing to establish a connection between the consumer and the advertised product or service. One of the most commonly exploited emotions in marketing is fear. Fear is effective because it empowers people to change their behaviors, and decades of research reveals fear-inducing…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: 7 Fundamental Tenets of Practical, Effective Social Media Marketing Also inside this month’s issue: 10 Ways to Spot a Credit Card Fraudster 5 Ways to Grow Your Instagram Following How To Write Blog Posts With Impact Three Major Video Marketing Trends…
If you aren’t a marketer yourself, it’s a good idea to hire a digital marketing agency as your business grows. An agency’s experience and expertise can do great things for your marketing efforts, and outsourcing your marketing will free you up to focus on more pressing aspects of running your business. But you shouldn’t just…
The first commemorative objects were used by George Washington in his 1789 bid to become the president of the United States. Since then, promotional products have become a standard part of the marketer’s toolkit. When used properly, promotional products can radically increase the number of people who know about your brand. This is an opportunity…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: The Importance of Building a Powerful Brand Identity Also inside this month’s issue: Small Business Marketing on a Tiny Budget Business Beware: Online Threats to Your Small Business How to Write Marketing Blogs Your Customers Will Want to Read Millennials and…
Most people spend a lot of time and money trying to get people to visit their website, although not everyone will buy from them the first time. Some marketing experts accept this problem as a fact of life, but it does not need to be that way. You can use email marketing to stay in…
Every consumer market is driven by the consumers. CEOs, executives, marketing professionals, and so on all make their decisions based on the needs, wants, and whims of one lowly person — the customer. While huge corporations are already on the bandwagon of doing everything they can to provide their customers with the best experience possible,…
Once upon a time, digital marketers had to mimic traditional advertising techniques. They paid to place banner ads on popular websites, using the same methods that had worked for TV and newspaper ads. As the internet matured, these banners slowly lost their value. The best companies saw this trend well ahead of time. Knowing that…
Email is a part of people’s everyday lives. Most people start their days by checking their emails, whether on their phone or desktop. This makes email one of the most efficient ways to promote your brand. Nonetheless, some business owners still hesitate to start an email marketing campaign. If you’re one such person, here are…
