August 2015

Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: Direct Mail Marketing is Not Dead Also inside this month’s issue: How to Use Video Marketing to Grow Your Small Business 5 Tips for Building a Valuable Mailing List Website Organization: Why it Matters Traffic Boost: 8 Simple Keys for Organically…

5 Steps for Creating Effective Content

By now you’re probably well aware of the fact that content marketing is an essential strategy in any online marketing campaign. However, just because you understand that creating content helps to increase brand awareness, loyalty, trust and identity, and is vital in helping to create more leads, doesn’t mean that it’s going to do all…

5 Mistakes to Avoid With Your Small Business Website

Many business owners operate under the assumption that having a website for their small business means converting leads by the barrel. This is not necessarily true. If you are having difficulty converting page views into credible leads, you could be making one–or all–of the following five mistakes: Slow loading time. Your visitors have clicked onto…

AN INTRODUCTION TO PAID ONLINE ADVERTISING – PART 2

The next installment of an Introduction to Paid Online Advertising addresses display advertising and paid search. 2 – Display Advertising Display advertising, usually placed contextually, displays relevant advertisements to the people who are most likely to be interested in them, and this works because the ads displayed are chosen based on the content of the…

July 2015

Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: Our Annual Website Edition! Also inside this month’s issue: Marketing to Millennials 5 Mistakes to Avoid with your Small Business Website Website Organization: Why it Matters Five Essential Elements of a Homepage that will Get Results Infographic: Marketing to the Generations…

An Introduction to Paid Online Advertising – Part 1

1 – Introduction and Benefits In contrast to unpaid online marketing methods, such as search engine optimisation, paid online advertising refers to any website traffic source that you have to pay for. In today’s increasingly online marketplace, your website is basically analogous to a high-street storefront, and relevant website traffic serves as the lifeblood of…

What Can an SEO Agency Do for You?

By now, most small businesses will have created a web presence of some kind, but simply building a website or Facebook page will not leave a recognizable footprint. Every website, blog, or social media property you build will rely on the traffic you can drive to it. Unfortunately, without a coherent plan there is little…

Instagram for Business? 7 Secrets You Ought to Know

Is Instagram part of your business’ overall marketing strategy? Are you sharing images on a regular basis to engage with current and potential customers? Good news; there are an increasing number of Instagram tools available that can help you accelerate the impact of your visual marketing efforts. Discovering new resources for Instagram can help you…