The overall design of your website is extremely important in creating a satisfying experience for your visitors. Websites that are difficult to navigate drive visitors away and negatively affect conversion rates. When it comes to your business, your website is often the first thing your clients will encounter. And as the saying goes, you only…
Most business owners spend a lot of time working on the interior of their stores. They make sure that displays are set up properly, the floors are clean and the space is easy to navigate. Yet, curb appeal has a serious impact on whether or not customers decide to come into the store. Here are…
To the horror of many, Facebook recently announced it will ban the practice of likegating this November. In the weeks since this announcement, marketers have rapidly searched for effective alternatives to like-gating. As one of the most widely used tricks on the platform, its absence is sure to be felt by countless marketers, but there’s…
Social media is one of the best things to happen to small businesses in recent years. It gives new business owners the power to put their name and products in front of a huge audience. Planning and forming a strategy is the key to making social media work, and Twitter, with its fast flow and…
A successful social media promotion can earn you hundreds or thousands of new fans, generate countless leads, and help you build your brand online. They’re also an excellent way to engage with your existing fan base, build an email list for future marketing efforts, and help you make the most of your social media profiles.…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: Local Online Directories: Why it is Critical your Business is Listed! Also inside this month’s issue: How To Get Your Local Business Noticed On Black Friday 10 Free Tools to Test Your Website’s Speed Facebook Bans Fan-Gating: 3 Alternatives Infographic: Local…
If you’re feeling overwhelmed by the concept and intricacies of Google Analytics, don’t worry–you’re not alone. You’ve already put in a huge effort creating your website from uploading product images and writing sales copy to working out the e-commerce and shopping-cart system. In an ideal world, you can now sit back and watch the sales…
Any successful digital marketing venture involves social media marketing, and a big component of that is reaching out to leads via Facebook. With over 1.3 billion users who are active on a monthly basis, it would be a mistake to ignore the undefeated king of social networks. However, one of the challenges of Facebook marketing…
People like watching videos online — a lot. YouTube alone has more than 1 billion unique users, who collectively watch more than 6 billion hours of video each month. Video is a powerful way to tell the story of your brand. After all, television advertising is a form of video marketing that has been around for 70 years. But with…
At 9:50pm, March 21st 2006, Jack Dorsey sent the very first Twitter message. Since then, Twitter has become a phenomenon and grown into the one of the most popular social media communities and websites on the Internet. As well as a being a great place to connect with friends and family, it is also…
