One of the most glaring differences between large and small businesses lies in how much room for error large businesses have. Many a faux pas have inspired cries of how the latest big company is about to fall, but it rarely happens. Small businesses, on the other hand, can find their doors closing in a…
The Digital Marketing landscape is rife with creative strategies. Entrepreneurs are always coming up with new ideas to market their brands. A brand’s long-term success hangs on its ability to adapt and come up with fresh marketing strategies to keep interest going. Most of these strategies cost time and money to succeed, but there are…
When it comes to referrals, many sales professionals are stumped as to how to get them. After all, it’s not quite an easy thing to. But it can be easy if you know the right techniques to use. Use the following methods to get brand new, qualified referrals for your business and watch your sales…
Among the many benefits of email marketing is the potentially high returns from low costs. While the amount you spend on gaining subscribers will vary, the cost of maintaining your list can be relatively inexpensive. You can quickly build a strong relationship with readers, offer value, and earn steady income from promotions. A common problem,…
Many people are conversant with LinkedIn as a career networking platform, and use it to stay in touch with prospective employers. Unknown to many is that, due to its professional appearance, LinkedIn is ideal for sales presentations and can boost your marketing drive if properly leveraged. Follow these five steps to boost your LinkedIn marketing. Craft a…
Podcasts were a huge trend a few years ago, but fell out of favor as video started to take control of internet marketing. Now, businesses are again beginning to see the value podcasts provide. Many are seeing success as they learn to use podcasts to build their authority, audience, and reputation across social media. This…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: 5 Ways to Get Referrals for More Sales Also inside this month’s issue: How To Improve Your Business With Social Media 5 Ways to Deliver Amazing E-Customer Service Customer Complaints Can Be Good For Your Business – Yes, Really! How to…
Dealing with customer complaints is an accepted part of the job, but it is often the least enjoyable. Customer complaints are a company’s most valuable asset and a wonderful tool to initiate change or improvement within the organization. Once businesses start to see complaints in a positive light, the opportunities for financial growth and brand…
The best online businesses know that providing top-notch customer service is absolutely key to success. In the age of the Internet, not only will customers tell their friends and family, many will broadcast their consumer experiences onto their social media pages which are often visible to the public. This is the new “word-of-mouth” form of…
Cybersecurity cannot be ignored. Businesses, both large and small, are vulnerable to hacks that can cost the company money and goodwill. If they’re lucky, all the hackers will get is information on an upcoming product. If they’re not so lucky, customer information could be compromised, damaging their brand. Sony can survive a few leaks; small…
