The way you choose to market your business can affect everything from the way your brand is perceived, to the customers you reach, and how well you do. In fact without being able to reach your customers – and potential customers -you probably won’t have a business for long. However, marketing in the traditional sense…
Reach all of the right people more efficiently with Facebook Advertising ______________________________________________ It makes sense to advertise your business on Facebook. With over 1.19 billion users it has created the most highly-engaged audience on earth with a huge percentage of the world’s population logging on the site daily. Despite people predicting the death of Facebook…
How to turn your business’s news into publicity to attract more customers. Jane Russell, the actress, once said “Publicity can be terrible. But only if you don’t have any”. It’s true. Your business needs publicity and here is no better marketing tool for your business than publicity. It’s vital to the growth of your business…
If you are contemplating taking your business online the challenges and tasks can seem daunting. Online marketing is constantly evolving with new social media tools cropping up all of the time. It can be hard to keep up. You might be wondering if it is even worth taking your business online. However, the question you…
If you want to grow your business, how do you get the word about your product or service? By going where your market is – and these days, that’s online. This article will give you a straightforward, easy to understand overview of online marketing and why it is perfect for your business. Like any form…
Businesses around the globe are using text message marketing now more than ever before. With over 6 billion mobiles in use, you can’t afford to miss this mobile revolution. People these days are numb to most conventional advertising, but one form of connecting with customers still provides strong results. SMS (short messaging service) or texts…
Just because you have a website it doesn’t automatically mean that people will come and visit it especially if they can’t find you. The main way that people find you online is still via the search engines. Without a website you don’t exist. Without a search strategy you exist, but you are invisible. Google isn’t…
Why Your Business needs to be Online The bottom line is, you want to maximize your profits. The more money your business makes, the healthier it will be and the more successful you will find yourself. Building an online presence, whether you are a novice or an expert, is utterly essential in achieving this. The…
It isn’t enough to get people to visit your website once, you have to get them to come back time and time again. Why is this important? For two really important reasons: First Impressions: If visitors, and therefore potential customers, are not returning to your website, then it can tell you that they are not…
If you own a business, there is a good chance you have spent many years, investing time, sweat and tears into building it, and have missed many family functions such as soccer games and dance recitals. Building a business is hard work, but once the business is established, you often feel as though you can…