Claiming your Google+ Local page is essential for every business and this is the reason why: The way your customers look for information about the products and services they need has changed forever. A massive 82% of customers now look for a local business on the Internet instead of traditional means such as the phone…
If you are a regular reader of this magazine you will already know how much we rave on about Twitter being such a good marketing tool for local businesses. If you have already started using Twitter and are having limited success with it then we are going to reveal some cool ways to pimp your…
Your Ideal Customer: • will enjoy being part of your business • will always be open to new offers that you put out in your business • will communicate with you on a regular basis • will understand you and understand the message your business is trying to convey • is loyal • generates huge…
Some small business owners still don’t ‘get’ Facebook. They scratch their head in bewilderment, wondering what all of the fuss is about. But even the businesses that have attempted to have a go at Facebook marketing are perplexed. Why? Because even though they may see the advantages of engaging with their potential clients and trying…
Attracting a potential customer to your website is hard enough but grabbing their interest and persuading them to buy or use your services is even more difficult. That is why it is so important to design your website so that you don’t frustrate or irritate your visitors, making them jump through hoops to find the…
It was only a short while ago that very few people had heard of Pinterest. Now it is up there with the big boys of social networks such as Facebook and Twitter. This is great news for your business because Pinterest is now a referral traffic goldmine that converts visitors into buyers at a much…
It’s Time to Stop Hiding. You need to find out exactly what search engine optimization (SEO) is and why it is so important for your company. As soon as some business owners hear the term Search Engine Optimization their eyes glaze over and the shutters come down. They are just not interested. These tend to…
Your customers are your assets, So, treat them well. Treat the relationship like a little plant that will grow into a strong tree if you take care of it enough. A week or so ago, I was in my local pizza restaurant and after waiting patiently in the queue, my pizza was eventually placed in…
You work long hours, take few (if any) holidays, and you bear the full responsibility for the overall success of your company. Your family and employees all look to you to make the business a success. That is a lot of pressure. This means you always have to keep looking for new and inventive ways…
