Cybersecurity cannot be ignored. Businesses, both large and small, are vulnerable to hacks that can cost the company money and goodwill. If they’re lucky, all the hackers will get is information on an upcoming product. If they’re not so lucky, customer information could be compromised, damaging their brand. Sony can survive a few leaks; small…
Facebook has become one of the best platforms for business marketing, providing businesses of all sizes with access to enormous audiences. Although the marketing potential of Facebook is huge, businesses still have to do the right things to take advantage of it. A key component of using Facebook to its fullest is creating engaging posts…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: 5 Ways Small Businesses and Startups Can Defend Themselves Against Hackers Also inside this month’s issue: How To Improve Your Business With Social Media 5 Ways to Deliver Amazing E-Customer Service Customer Complaints Can Be Good For Your Business – Yes,…
Marketing events isn’t always easy. You need to work out who might be interested in attending, find their contact details, target them with advertising, and create the infrastructure to purchase tickets and confirm attendees. All of these stages take careful planning to get them right. If you let your guard slip, it’s easy to end…
Press releases are highly effective and relatively inexpensive ways of getting the word out about a new product or service. The drawback is that marketers know this, and so the average journalist will see dozens if not hundreds of examples every day. If you want your release to be noticed you need to hit the…
Email might not seem the most cutting edge strategy available to marketers, but the results it gets will surprise anyone not implementing it. According to Mckinsey, when it comes to acquiring new customers, email is 40 times more effective than Twitter and Facebook. Email marketing offers high levels of engagement, competitive click-through rates, and frequent…
Marketing can be loosely defined as product promotion, and while this isn’t an inaccurate assessment, it’s certainly lacking a few important points. Just sending email to people isn’t going to work. If you do that, most of your mail will end up deleted; if you don’t refine your methods, the company may follow. Here are…
Email marketing continues to provide positive results for marketers, helping to capture leads and develop customer relationships. Even in the face of competition from social media, email continues to offer better conversion rates and greater engagement levels. Email, like advertising and search engine optimization, can be tweaked and scrutinized at even the most minute detail.…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: 10 Email Marketing Mistakes That Will Ruin Your Campaign Also inside this month’s issue: Hitting the Mark with an Instantly Effective Press Release – 6 Mistakes to Avoid How to Create A Buzz During Your Next Event Marketing Campaign The 5…
Social media permeates everyone’s activities online. Properly integrating social media into your website helps drive traffic and conversions. Here are six things you can do to effectively integrate social media to your website. Feature fans’ content on your website Show appreciation to your fans by featuring them on your website. Share Instagram photos, testimonials, fan…
