Strategies to Create a High-Sale Holiday Season The holiday season begins when businesses run their first promotions targeting year-ending sales. With this information considered, it is important to have a holiday sales strategy well ahead of time. Even with the uncertainty that surrounds every market cycle, the main goal for businesses around the holiday season…
Why Customer Reviews Are Critical for Your Business The simple fact is that your business needs customer reviews to stay competitive. Some executives would scoff at that statement; others would acknowledge its truthfulness but argue that customer reviews are not an urgent priority for their organization. However, here are just a few of the key advantages…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: Strategies to Create a High-Sale Holiday Season Also inside this month’s issue: Why Customer Reviews Are Critical for Your Business 10 Twitter Marketing Tips for Small Businesses 5 Types of Content to Post on Facebook 13 Customer Retention Emails Every Small…
Delivering the Personal Touch: Seven Ways to Personalize Your Emails As consumers are steadily getting bombarded with more and more email messages, personalization in email marketing is becoming increasingly important. Personalized emails are nothing new, but they remain effective on a number of levels: They stand out in the inbox. They’re more likely to be…
How to Calculate Customer Acquisition Costs and Customer Lifetime Value When it comes to SaaS, ecommerce, or any other type of business, balancing customer acquisition costs (CACs) with the quality of your customer acquisition strategy can seem like a daunting task. On the one hand, you want to ensure that you are generating the right number of…
10 Reasons Your Company’s LinkedIn Account Really Matters Business owners and company leaders are always looking for the most effective way to market their business, enhance their brand’s reputation, and bring top talent into the fold. There are a ton of platforms that can help your business accomplish these and similar goals. However, one of…
8 Best Halloween Marketing Ideas for Your Business The second half of the year is full of major seasonal events, from Thanksgiving to Christmas. However, the biggest event in October is Halloween – the day associated with costumes, scary decorations, and everything spooky. Not only is Halloween a great time for themed parties and events,…
7 Facebook Marketing Tips for Small Businesses With over 1.73 billion daily active users, Facebook is a titan of the social media world, and a rich source of leads for small businesses. Fully two thirds of Facebook users visit the page of a local business at least once a week, according to the platform’s own…
