With credit card fraud reaching its highest level since 2003, business owners must take action to prevent financial loss. Embedded chips have failed stop thieves from stealing credit card information, outlining the need for businesses to ramp up their own security measures to halt fraudsters in their tracks. Failure to investigate large credit card purchases…
Social media has grown to such intimidating proportions that it’s understandably challenging for businesses and marketers to stay abreast of developments in the space. Worse, when it comes to social media marketing, many might not even know where or how to begin. After all, it’s one thing to gain digital points like a Facebook “Like”…
In today’s fast-paced, technological world, the business of marking and advertising has evolved to more of an art than a skill. You’ve got to finesse your strategies so that you’re not being an overt, in-your-face kind of advertisement, but you still want to get all the great qualities of your product across to the consumer.…
Emotions are an easily manipulated part of human nature. Marketers frequently use emotional marketing to establish a connection between the consumer and the advertised product or service. One of the most commonly exploited emotions in marketing is fear. Fear is effective because it empowers people to change their behaviors, and decades of research reveals fear-inducing…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: 7 Fundamental Tenets of Practical, Effective Social Media Marketing Also inside this month’s issue: 10 Ways to Spot a Credit Card Fraudster 5 Ways to Grow Your Instagram Following How To Write Blog Posts With Impact Three Major Video Marketing Trends…
If you aren’t a marketer yourself, it’s a good idea to hire a digital marketing agency as your business grows. An agency’s experience and expertise can do great things for your marketing efforts, and outsourcing your marketing will free you up to focus on more pressing aspects of running your business. But you shouldn’t just…
The first commemorative objects were used by George Washington in his 1789 bid to become the president of the United States. Since then, promotional products have become a standard part of the marketer’s toolkit. When used properly, promotional products can radically increase the number of people who know about your brand. This is an opportunity…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: The Importance of Building a Powerful Brand Identity Also inside this month’s issue: Small Business Marketing on a Tiny Budget Business Beware: Online Threats to Your Small Business How to Write Marketing Blogs Your Customers Will Want to Read Millennials and…
