For businesses, Google analytics is one key tool to measure metrics and results from marketing campaigns. However, there are additional advantages it can offer to your business. Understanding how Google analytics can be used to further elevate your marketing strategy and tactics can be valuable for your business. Here are several ways to utilize Google…
Many small businesses struggle to stay profitable, with cost-cutting a priority in leaner times. A common way to cut costs is to strip down the marketing budget, avoiding substantial investments in riskier strategies. Reducing marketing spend can severely damage customer acquisition efforts, though, making it harder to come out of the slump. Marketing the…
Social media may have started as a way to help people to connect. Today, however, it’s a powerful way for businesses to reach consumers. Whether your business is primarily online or off, you can’t afford sitting out the social media trend. Luckily, social media companies like Facebook offer businesses many convenient ways to target their…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: 19 Useful Tips to Help You Grow Your Brand’s Reach on Social Media Also inside this month’s issue: Promote Your Small Business on a Tight Budget Review E-Commerce Practices for Efficiency and Keep Up with the Masses Making Use of Analytics…
Cyber-crime is on the rise worldwide, so it is imperative for businesses and individuals to take steps to protect themselves online. Keep in mind that this type of criminal activity can range from stealing sensitive information all the way to utilizing the internet in order to arrange illegal sexual activity. There are a wide variety…
Websites with blogs receive more traffic and more inbound links. In addition, they get more pages indexed by search engines. If you run a business, regardless of its size, you do need to have a blog. Starting a blog can bring multiple benefits to your business. But how do actually start a business blog? Given…
All businesses thrive on the happiness of their customers, but small businesses rely on this even more. Large businesses experience less of an impact from poor reviews than a small business will. This is due to the staying power that comes with hefty financial backing and a large customer base. For example, if a business…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: 8 Tips to Know Before Starting a Business Blog Also inside this month’s issue: Four Digital Marketing Assets You Need for Your Small Business 14 Tips for Creating Effective Email Newsletters Cyber Crimes: 4 Tips to Keeping Your Business Protected 5…
