The 21st century has witnessed an upsurge in the use of the internet. The increased usage of the internet has also led to the exponential growth of social networking. Entrepreneurs are now able to find new customers through social media platforms. Platforms such as Instagram, Facebook, Twitter, and LinkedIn provide powerful opportunities for businesses to…
When you are an entrepreneur, it can be tough making important business decisions. The buck, as they say, stops with you. If you make the right decisions, your business will flourish. Make bad decisions, though, and it will all be down to you. Procrastination is not going to drive a business forward, though. Some people…
When it comes to marketing, Facebook is here to stay. It’s one of the main marketing tools that today’s startups, small businesses and even enterprise companies are using. In fact, 84 percent of business to business (B2B) marketers use social media to market and one of the most (if not the most) popular channel is…
According to Brandwatch, Instagram has over 25 million business accounts and more than one billion active users per month. It’s the second most engaged social network after Facebook and around 50% of Instagrammers follow business accounts. This means that an optimized business account on Instagram can boost your brand’s awareness and sales. With a larger…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: 7 Ways to Boost Your Instagram Following Also inside this month’s issue: Finding New Customers Through Social Media 4 Effective Tips for Increasing Customer Retention Digital Marketing: Three Types of Content to Post on Facebook 7 Ways to Give an Edge…
Customer retention is one of the most commonly overlooked areas in the small business world. Many companies get it in their minds that they need to grow their customer base to be successful. While this is true, it’s not really the whole truth. Yes, new clients are needed for the expansion of any company, but…
At the end of 2018, Instagram reported over 1 billion users worldwide. That’s almost 13% of the planet’s population. On top of that, it’s still growing. Instagram has also proven to be an efficient channel for ad generation. Case in point, by the end of 2019, it’s expected to reach around $11 billion in ad…
Twitter remains one of the most effective social media channels to engage with consumers in real time, but coming up with new ways to interact with your audience daily can be a challenge. If you have a Twitter account for your business, the following 20 content ideas should help to keep your Twitter feed more…
Every day, over 1 billion hours of video is watched on YouTube worldwide, representing an enormous opportunity for content creators and marketers. However, the competition for exposure and viewer share is fierce, and there are no shortcuts to building a large, highly engaged audience. Thankfully, there are some time-tested strategies to help boost subscriber numbers…
