Customer retention is one of the most commonly overlooked areas in the small business world. Many companies get it in their minds that they need to grow their customer base to be successful. While this is true, it’s not really the whole truth. Yes, new clients are needed for the expansion of any company, but…
At the end of 2018, Instagram reported over 1 billion users worldwide. That’s almost 13% of the planet’s population. On top of that, it’s still growing. Instagram has also proven to be an efficient channel for ad generation. Case in point, by the end of 2019, it’s expected to reach around $11 billion in ad…
Twitter remains one of the most effective social media channels to engage with consumers in real time, but coming up with new ways to interact with your audience daily can be a challenge. If you have a Twitter account for your business, the following 20 content ideas should help to keep your Twitter feed more…
Every day, over 1 billion hours of video is watched on YouTube worldwide, representing an enormous opportunity for content creators and marketers. However, the competition for exposure and viewer share is fierce, and there are no shortcuts to building a large, highly engaged audience. Thankfully, there are some time-tested strategies to help boost subscriber numbers…
The news is full of examples each day, of big businesses getting social media wrong. Social media is best at amplifying news. Whether your company does something good or bad, it can get widely shared and amplified. When some hapless company gets caught having posted something tactless, it can be hard for anyone to look…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: 6 Proven Strategies to Boost YouTube Subscribers Also inside this month’s issue: 20 Twitter Content Ideas to Boost Visibility and Keep Your Followers Happy 5 Ideas to Help Your Business Manage a Social Media Crisis Top 8 Ways to Boost Your…
Coming up with accurate, specific marketing goals can be a challenging task for any marketer. Your aim should be to find the most precise way to measure whether you achieved your objective. But how do you decide what to measure? When do you measure it? What’s an appropriate goal to assign yourself? The following five…
It’s an open secret among SEOs that optimizing content for long-tail keywords can radically improve the ranking of a website. Long-tail keywords have many advantages over their shorter cousins, such as being optimized for voice search and semantic search, having significantly less competition, attracting visitors who are ready to buy, and offering a higher Return…
It’s no secret that managing a corporation isn’t easy, which is why it’s vital that you discover and implement the most effective methods for digital marketing. Any strong company needs to connect with customers. Working in a service-based industry means you’re frequently interacting with customers in person and during service calls, but are you reaching…
